Do you know what happens to your cell phone when you throw it away? Or paper? Or your old pair of jeans for that matter?

INFORM’s research has shown that many consumers know little about the lifecycle environmental impacts of common products that we take for granted in everyday life. From production to consumption, resource extraction to disposal, the products we manufacture, consume and dispose of have very real impacts on our environment and human health.

Our research also shows that there is a missing link, a gap between the public’s good intentions and desire to act responsibly to protect the environment, and their capacity to do so.

This missing link is knowledge, and this is where The Secret Life Series comes in -- a video series about the lifecycle impacts of some of the most ubiquitous products in our lives: cell phones, paper, jeans and     T-shirts.

The stories of where these items come from, what happens to them when we recycle them, re-use them or throw them away are truly fascinating and will make you see things in a whole new light.

Go to secret-life.org